Customer Engagement, Social Sharing and Bing
“Twas the night before Christmas and all through the house, the children all had their hand on a mouse. Seated at a computer or with phone in hand, all eyes were trained on Santa-land. The journey was beginning; Santa was in his sleigh, and the folks at NORAD said up, up and away.”
NORAD has been tracking Santa since 1955, when a Sears Roebuck & Co. ad printed the wrong phone number for children to talk to Santa.
The NORAD Santa Tracker has become a tradition I share with family and friends. The website not only provides activities for children “of all ages,” but on Christmas Eve, you can follow Santa on his journey around the world. This year, instead of Google Maps, Bing is providing the world view and you will also be able to track Santa’s adventure using the official NORAD Tracks Santa app available for download on the Track Santa page.
I like the site and especially enjoy discovering new places in the world as Santa delivers his gifts, but I also find the site interesting from a search and usability perspective.
The site understands who their customers are and has games and videos to keep their visitors engaged. The information appeals to both children and adults.
From a search perspective, the site is the topic of many articles and blogs (obviously), which provide quality external links to the various pages of the website. In addition, it gets shared on Facebook, Google+ and a myriad of social networks. NORAD has created a Google+ page, a YouTube channel and Facebook page to facilitate both sharing and search visibility.
Note: On May 1, 2015, the Norad Santa Tracker links were updated to reflect the most recent pages available. — Kathy
About the author: Kathleen Fealy is President of KF Multimedia & Web, Inc., a NY-based search consultancy. She writes on search engine strategy, search engine optimization and usability.
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