Note: Don’t see a video on the right side of this post? Click here.
When given the opportunity, people will take the easiest path.
But what if you want someone to do something that they don’t want to do? How do you change that behavior?
Motivation and Persuading Factors
Some of you may have seen the video featured on this page, but I think the lesson from it can be applied to every aspect of life and business. People can become complacent and providing stimulus can promote change. More importantly, figuring out what would motivate people visually and behaviorally is key.
In this instance, they used a familiar visual cue which provided the expected response and most importantly, they provided the motivating force – Fun. In the process, they created something people would talk about and want to share.
How does this apply to my website strategy?
Don’t be afraid to try new ideas that might motivate your targeted customers to take action and at the same time share what you’ve done. Think about their overall customer experience. Is there something you can do that might WOW them or at least make them say “this company understands me”? With a bit of planning, the results could be amazing.
What examples can you share? Leave comments below.
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