A Holistic, Customer-Focused Approach
Optimizing All of the Web Channels for the Search Engines and Your Customers
At KF Multimedia & Web, Inc., SEO focuses on your customers as much as on the technical aspects of search engine optimization.
This long-term strategy is:
- less volatile
- less prone to search engine algorithmic changes
- builds upon the future as search engines understand the page’s intent.
At KF Multimedia & Web, Inc., search engine optimization includes driving quality traffic from all of the various web channels and properties including video, social media, images, press releases, etc. The search engine result pages show more than just websites, so optimization needs to occur among the entire Web.
How do you drive targeted traffic?
There are several core elements involved in search engine optimization. For a website, the site’s structure, code, content and related links are the primary building blocks.
You can’t “set it and forget it.”
Part of quality search engine optimization is developing relevant content, updating profiles, and making necessary changes based on how the planned strategies perform or as technology shifts. Website analytics are a necessary component of measuring site performance.
KF Multimedia & Web, Inc. uses “white hat” SEO practices. We use techniques suggested by the search engines and directories.
Usability and your customer’s experience
Driving traffic is only half of the equation. Getting your site’s visitors to convert is the other half. When SEO and usability are combined you, have a powerful set of tools.