Making the most of all the web channels
At one point in time, you just needed to send people to your website. Now there is a multitude of factors that influence your ranking in the search engines and your traffic.
Code, content, structure, social engagement, email marketing and videos all drive people to your business’ online media channels:
- Social media pages: Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, etc.
- Local search engine profiles
- Videos and SlideShare presentations.
Let us help streamline your online marketing. You take care of your business.
KF Multimedia & Web, Inc. can help you with quality search engine optimization (SEO), local search, social media engagement and video optimization.
Increasing traffic to a website requires:
- Customer Insight – What are their needs and motivations? What information are they looking for? Does content need to be created or repurposed?
- Search Engine Optimization (SEO): The site’s structure, code, and content are reviewed for opportunities and improvements. The business’ presence in the local search engines, related directories and niche sites and social profiles are examined.
- Usability: A heuristic review using principles including clarity, friction, and relevance can be conducted to find opportunities to improve customer experience and remove roadblocks to purchases, donations, and phone calls.