It’s time to write that weekly or monthly blog post. Are you experiencing writer’s block? You’re not alone. Many of my clients say that they just can’t come up with any new ideas. I get it. We’re all busy running our businesses and the creative juices aren’t flowing.
Focus on Customer’s Needs and Wants
My blog writing tip for today: Focus on your customer and answer their questions. What are you asked the most often? What do they need and want to know?
You may think they know all the information already, especially if they’re customers. Don’t assume they do. You may provide them with a new piece of information that reassures them of your expertise. It’s part of your job to answer your customer’s questions, concerns and needs.
What is your customer really asking?
Let’s consider this example from a small plumbing business, Reliable Plumbing & Heating. With the creation of “Meet Mike! Your Reliable Plumber” graphic, questions asked and thought were answered:
- His experience
- What he looks like (who would be coming to their home)
- A sense of who he is – capable and friendly
- Yes, a belt is worn.
The “Meet Mike!” image appears on his website’s About Us page, but it could have easily become a blog post. It not only answers questions, but builds trust.
How do you know what your customers want to know?
Here are a few suggestions to jumpstart your writing process:
- On a recent phone call with a prospective customer, what was asked?
- What did you discuss with your last customer during a service or sales call?
- What was the most recent problem you solved for a client?
- What are the three most frequently asked questions you get when you are at a networking event?
- During a conversation, what comment surprises you the most about your product or service that you thought was common knowledge?
- Ask a client that you know well to describe what you or your business does. Is it accurate? Anything important missing?
- What are people asking about on Facebook or Twitter? Does it relate to your business, product or service? Can you provide relevant information?
The answers to the above questions may provide you not only with one blog article but with an entire month’s worth. Remember, you can use this question and answer format in other online marketing efforts such as a newsletter or website’s Frequently Asked Questions page.
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