Pearl River, NY, October 11, 2011 – Search strategist and Certified Usability Analyst, Kathleen Fealy, President of KF Multimedia & Web, Inc., a search consultancy located in Pearl River, NY, will speak at two major search conferences: Internet Marketing Conference (IMC) in New York City and Search Engine Strategies Chicago (SES) in November.
At Internet Marketing Conference NY on Wednesday, October 19th, Fealy will speak on improving online customer experiences through good site navigation, testing of designs and user observation on websites and mobile devices. The session will concentrate on usability and customer-centric design, methods and tools. The overall message: knowing your customers, their needs and desires, increases your online marketing conversions and sales. IMC NY will be held at the Hilton New York and focuses on content management, ecommerce and online communications.
“It’s exciting to see people focusing on their customers needs. We’ve all visited sites where we became frustrated after not finding what we needed. In today’s economy, the connection with your online customer is more important than ever. Companies that recognize the connection between SEO and usability in their online strategies can improve their site traffic, customers’ experience and sales” said Fealy. “It’s a process. Even small changes can make a difference.”
During Search Engine Strategies Chicago, in November, Kathleen Fealy will speak during the “SEO 2.0 – Less Is More” session. She’ll discuss a site, examining the balance of search engine optimization (SEO) which brings in site traffic to usability strategies which influence customer experience. SES Chicago, held at the Hyatt Regency Chicago November 15-17, offers sessions on organic search, search engine optimization, online advertising, social media and mobile.
Both search conferences are major industry events that focus on various aspects of online marketing. Want to attend IMC NY? Receive a 15% discount on a conference pass by using code SPEAKIMCNYC11.
For further information about improving online customer experiences, website strategy and SEO, contact Kathleen Fealy at 845-735-1698 or visit KF Multimedia & Web, Inc.’s website, www.kfmultimedia.com
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About Kathleen Fealy and KF Multimedia & Web, Inc.:
Since 2001, KF Multimedia & Web, Inc. works with small and medium-sized businesses to improve search traffic and conversion rates by creating holistic web strategies that include user-centric design, search engine optimization, social media and usability. Kathleen Fealy offers consulting and training to in-house teams, traditional PR and marketing firms and PPC agencies. In addition to speaking at industry events, she has been published in industry magazines. She is Co-Chair of Search Engine Marketing Professional Organization’s (SEMPO) Education Committee and a Usability Professionals Association member. Prior to search, Fealy produced/directed videos for Fortune 500 companies and now uses those skills to help clients achieve their vision in the ever-changing web world. She holds a BA in Speech from Marquette University, a Certification in Multimedia Technology from NYU SCPS and is a Human Factors International Certified Usability Analyst.
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For more information or to schedule an interview, contact:
Kathleen Fealy, President, KF Multimedia & Web, Inc.
845-735-1698
SEMPO Member & Education Committee Co-Chair
Usability Professionals' Association
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