search engine optimization and Internet marketing consultants, KF Multimedia & Web, Inc., Rockland County, NY
The Website Strategist:
Making websites easier to find
and easier to use

845-735-1698

Search is natural, will your customers find you and will they buy your products and services?

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Website Services:
Consulting - Usability to increase conversions

Usability = Greater website conversions

A website is only good if your visitors use it and it engages them emotionally. Enhance your website visitor's experience and you can increase your conversions, such as sales, downloads, phone calls or newsletter sign-ups.

Can and will your visitor convert?

  • Does your website address your visitor's needs?

  • Are there any inadvertent roadblocks that are keeping your visitors from acting?

  • What motivates your visitors?

  • Are your site's visitors acting in the way you want them to act?

  • Can you use more sales?

These are just a few of the questions that KF Multimedia & Web, Inc. addresses when providing usability consulting.

  • A site should be designed with a user-centric focus.
  • Your visitors should be able to complete the tasks that they need to do.
  • They must also be motivated or persuaded as well. People do not take actions based on logic, but on emotions. The various targeted users coming to your site have specific needs and drives that must be addressed.
  • Profiles of your targeted visitors help define your web strategy and thus keep your web site and Internet marketing focused.

Contact us for further information.

Call KF Multimedia & Web, Inc at 845-735-1698


Accreditations
Kathleen Fealy, Certified Usability Analyst

Speaker on Usability and SEO at Search Engine Strategies Conferences
Search Engine Strategies

  • San Jose, CA - August 2009
  • New York, NY - March 2009
  • Chicago, IL - Dec 2008
  • New York, NY 2008
  • San Jose, CA, 2007

Usability Articles:
Visibility Internet Marketing article contributor
Article in March 2009 Issue

SES Magazine - May Issue
Will Use vs. Can Use: Influencing your visitors to increase conversions.
Pages 8-9.

 

Search Engine Marketing Professional Organization Usability Professional Association rockland business association sempo institute hero Inbound Marketing