Usability = Greater website conversions
A website is only good if your visitors use it and it engages them emotionally. Enhance your website visitor's experience and you can increase your conversions, such as sales, downloads, phone calls or newsletter sign-ups.
Can and will your visitor convert?
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Does your website address your visitor's needs?
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Are there any inadvertent roadblocks that are keeping your visitors from acting?
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What motivates your visitors?
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Are your site's visitors acting in the way you want them to act?
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Can you use more sales?
These are just a few of the questions that KF Multimedia & Web, Inc. addresses when providing usability consulting.
- A site should be designed with a user-centric focus.
- Your visitors should be able to complete the tasks that they need to do.
- They must also be motivated or persuaded as well. People do not take actions based on logic, but on emotions. The various targeted users coming to your site have specific needs and drives that must be addressed.
- Profiles of your targeted visitors help define your web strategy and thus keep your web site and Internet marketing focused.
Contact us for further information. |
Accreditations
Speaker on Usability and SEO at Search Engine Strategies Conferences
- San Jose, CA - August 2009
- New York, NY - March 2009
- Chicago, IL - Dec 2008
- New York, NY 2008
- San Jose, CA,
2007
Usability Articles:
Article in March 2009 Issue
SES Magazine - May Issue
Will Use vs. Can Use: Influencing your visitors to increase conversions.
Pages 8-9.
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