What is Social Search?
Social search involves any media that involves interaction. Examples of social search include blogs, YouTube, Facebook, LinkedIn, StumbleUpon, etc.
What's the first step in social search?
When you begin a social search or social media campaign, strategy is important.
- Who is your audience?
- What are your objectives? Are they realistic?
- Is there a timeline?
- What are you offering to your group?
- Are you willing to interact without selling or controlling the conversation?
- What resources do you have available - time, content, staff?
You will be engaging each other and building a relationship.
Costs are low, but time commitment is high
Social search aka social media has been touted as "free marketing." While the costs associated with social search are low, if at all present, there is a time commitment.
Time will be needed to:
- Create the accounts and profiles
- Add content of value and interest to your contacts
- Communicate, ask questions, answer questions, post events, etc.
- Engage the community in a consistent manner.
- Network and expand your community.
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Fast Facts:
Facebook, LinkedIn and Twitter are just a few examples of social networking sites.
Businesses can benefit by having business profiles on both LinkedIn and Facebook.
The fastest growing demographic on Facebook is 35 and older.
Source: Facebook Press
Resources:
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