1st steps to a successful website

The first step in any design or redesign of a site is to learn about your goals and who your targeted audience is. Understanding what your visitors want and need provides the background for a user-centered design and a path for increasing conversion rates - the phone calls, purchases, downloads, email sign-ups..

Defining key performance indicators will help measure your success.

Questions to Consider

Who's the audience you want to reach and why?
What is the primary goal you want them to achieve?
What adjectives would you use to describe your visitors?
Do you know what drives your visitors? Why do should they come to your site?
How do you define your product or service?
What information do you want the user to remember?
What information must be included and where is it?
Who has the final decision-making and approval authority?
If you were visiting your site, what phrases would you type into a search query box on the search engine page to find your site, products or services?

How KF Multimedia & Web can help make your website sucessful

KF Multimedia & Web, Inc. will help you determine the answers to these questions and many more. Knowing how you envision the project will allow a customized action plan, schedule and budget to be developed and submitted for your approval.

To get the most effective results, it is a process that takes time and refinement. Search engine optimization and customer experience / usability efforts are not a one-time task. Your site is a living marketing vehicle for your business.

"KF Multimedia & Web, Inc.'s president, Kathy Fealy, has a fabulous gift of taking a creative concept and information and creating the feel and ambience my company wants to portray.

She provided an excellent constructive evaluation of my marketing information and provided me with a web site I am proud to own."

Karen Seeman,
Aubrey N. Seeman & Co., Inc.