Approaching the site from your primary visitors' point of view is the first step of good web design and will increase site conversions - the phone calls, purchases, downloads, email sign-ups.
KF Multimedia & Web, Inc. will help you focus on your site's visitors and develop specific goals and web strategy. It is an important first step to undertake before jumping into any design, redesign, SEO or usability work.
Who's the audience you want to reach and why?
-
What is the primary goal you want them to achieve?
-
What adjectives would you use to describe your visitors?
-
Do you know what drives your visitors? Why do should they come to your site?
-
How do you define your product or service?
-
What information do you want the user to remember?
-
What information must be included and where is it?
-
Who has the final decision-making and approval authority?
-
If you were visiting your site, what phrases would you type into a search query box on the search engine page to find your site, products or services?
KF Multimedia & Web, Inc. will help you determine the answers to these questions and many more. Knowing how you envision the project will allow a customized action plan, schedule and budget to be developed and submitted for your approval.
To get the most effective results, it is a process that takes time and refinement. Search engine optimization and customer experience / usability efforts are not a one-time task. Your site is a living marketing vehicle for your business.
Contact us to help you develop a focused plan of action. |
"KF Multimedia & Web, Inc.'s president, Kathy Fealy, has a fabulous gift of taking a creative concept and information and creating the feel and ambience my company wants to portray.
She provided an excellent constructive evaluation of my marketing information and provided me with a web site I am proud to own."
Karen Seeman,
Aubrey N. Seeman & Co., Inc.
|
