Website Services: Digital Asset Management and Optimization

What is Digital Asset Management?

Digital asset management and optimization involves taking an inventory of all of the marketing materials you have previously created and then making them work harder for you by repurposing them.

Digital asset management and optimization allows businesses to make better use of many of the marketing materials they already have and allows them to extend the life of these collateral pieces.

Example of the repurposing of a digital asset:

Situation: A press release has been written for your company and has been distributed to various print sources and newspapers. It does not appear online.

Solution: Repurpose the press release to take advantage of online features.

The print press release is optimized to take advantage of how the search engines will read and categorize it.

Optimized press releases have keyword phrases added and text anchor links added that connect visitors to pages on your website.

Additionally, you can add themed pictures, pull quotes and attachments. Many online press release services even include RSS features and Twitter announcements.

You probably already have digital assets at the ready.

Have you created brochures for your product or service?

Do you have photographs of your work?

Do you have videos of your product being used?

Do you have a Facebook or LinkedIn profile?

Have a blog?