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- blog coverage of Search Engine Strategies New York panel discussion
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Press Releases
SEO Expert to Speak on Web Strategies at Search Engine Strategies
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October 2009
Social Media and SEO Fuels New Life in Missing Persons Case
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Revitalized Websites and Digital Asset Strategy Key to Business Success
Local Web Marketing Expert Shares New Millennium Success Tips
Pearl River, NY - June 2009 -- “Companies of any size can grow their brand and sales by increasing their site traffic and conversions, i.e., sales,” says Kathy Fealy, President of NY-based KF Multimedia & Web, Inc., a website strategy, SEO (search engine optimization) and usability consulting and training firm. “Despite a down economy, companies that do due diligence with their digital assets will weather the storm and thrive,” says Fealy. That’s because the web continues to generate buzz and revenues.
Per Fealy, site audits that include usability studies are the ticket to website success. Usability studies help companies figure out who their target audience is and what they are looking for. SEO and online visibility reviews should include reuse of offline and online digital assets such as press releases, images, articles, social networking spaces, blogs and videos to increase web presence. Armed with the right data, companies can then structure a site that delivers high conversions.
You don’t have to be a major brand to get the job done right. Expert resources can help businesses understand the turf, lingo and psychology of online interaction and engagement.
According to Fealy, today’s industry leaders will embrace new media and marketing models, creating winning inbound marketing channels via their websites. Though strong web content, intuitive site organization and accurate coding are vital, winning sites will also be adept at influencing emotion, motivation and trust. The best news: strategic web marketing initiatives are often far less expensive than traditional promotional channels, with a potential for a huge viral imprint, impact and returns.
Fealy, who is a search engine optimization strategist, a CUA (Certified Usability Analyst) and the Education Committee co-Chair of SEMPO (Search Engine Marketing Professional Organization) will speak on usability and search at the Search Engine Strategies Conference in NY, on March 26, 2009.
For further information about website strategy, web conversions, site usability, digital asset management or SEO, call Kathy Fealy at 845-735-1698 or visit her website at www.kfmultimedia.com. |
Articles written by KF Multimedia & Web, Inc.
Usability – How Good are Your Matchmaking Skills?
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