SES Magazine - It's time to redefine SEO
by Kathleen Fealy, KF Multimedia & Web, Inc.
Excerpt from article: "SEO needs to reflects what its name says - search engine optimization. Improving visibility within one or more search engines involves various strategies now, not just websites. Before universal search, being on the first page of a search engine, organically, meant being one of ten websites. That rarely happens today, since results are pulled from various sources such as social media with real-time search, video, press releases, news and local search. Search and its role in business are evolving. Mobile is beginning to make its mark and businesses are realizing the value of social search. All of these strategies affect how a company, not just a site, is seen in the search engines. SEO should be about optimizing the visibility in all of organic search."
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