Web site strategy - usability, design, search engine optimization and marketing

Is your web site working for you and for your visitors?

By implementing good usability practices, search engine optimization (seo) and available marketing strategies, you can increase sales, build leads and develop a stronger presence on the web.

Can your web site be found on the web and more importantly, does it place well over the long-term?

• Has your site been submitted to the search engines?
• Are you taking advantage of the latest strategies to increase your visibility?
• Is the text on your site made with graphics or is it actual text?
• Has search engine approved practices been used to help your site place well?
• Have you avoided spam techniques?
• Are there any technical roadblocks that are keeping your site from being found?

Is your web site designed from your visitor's perspective?

• Are there roadblocks keeping your customers from acting?
• Can they understand what you offer?
• Is it free of jargon?
• Can they find information easily?
• Does it provide quality, relevant content?
• Is your site easy to navigate?

Web site strategist works with you to increase quality site traffic.

"Kathleen is a true professional. She is a real expert in her field of Internet Marketing. Her work is of the highest standard. I thoroughly recommend Kathleen for any assignment or position requiring expert knowledge, outstanding business ethics and complete integrity. She is a joy to work with.

Kathleen takes a very keen interest in her profession and takes the time to stay on top of trends in an ever changing environment. She is actively involved in the Search Engine Marketing industry and is a valuable contributor to the SEMPO organization as Co-Chair of the SEMPO Education Committee."

- Fionn Downhill, Elixir Systems

“Usability & SEO: 2 Wins for the Price of 1”
Thursday, March 20th, 10:00am – 11:00am

Register and receive a 20% discount by using priority code: 20SPKRGUST

Kathleen Fealy Education Committee Co-Chair / Contributor, SEMPO Institute

Certified Usability Analyst

Search Engine Optimization (SEO)

• search engine approved techniques used
• keyword phrase research
• site analysis
• site clinics and workshops
• content review & copyediting
• site restructuring
• site statistics
• linking
• local search
• site submissions
• paid inclusion programs - shopping search engines and product submissions

Usability

• heuristic evaluation of your current or proposed web site.
• creation of personas to help define target market.
• user interviews to gather data about the user mindset.
• creation of surveys to gather data
• creation of task tests to use during usability testing
• usability testing to obtain information on conversion roadblocks or to confirm success of design.

Internet Marketing

• strategic development of online marketing plan of action
• exploration of various methods of promoting your site through the search engines.
• landing page creation and refinement
• Google AdWords consultation

Web Design / Redesign

• web design with SEO and usability best practices incorporated into the web design
• sites approached from visitor's point of view result in more highly targeted traffic
• analysis of site content
• consistent, easy navigation created
• development of key performance indicators for your site
• content review and development